CLIENT RESULT

MRD Monitoring Market Assessment and Strategy

Client INDUSTRY
Clinical Diagnostics
Potential Use Cases Assessed
60
Indications Investigated
12
Interviews
30
Project Details
capability
Biomarker and Diagnostics Strategy
capability
Go-to-Market Strategy
capability
Market Landscaping and Sizing

Objective

A diagnostics player wanted to determine with indications / use cases to target and develop a product road map

Our Approach

Primary Research

  • Conducted 30 interviews with clinicians and biopharma stakeholders to assess the opportunities for MRD in research and clinical diagnostics
  • Assessed the pain-points and unmet needs associated with existing offerings, and the desired methods, performance specifications, configurations, and workflows for an ideal offering
  • Specified and prioritized the indications and applications where MRD and monitoring is most impactful, and the product requirements needed for each application

Secondary Research

  • Assessed the competitive landscape and clinical workflows in specific indications to understand how the company fits in; reviewed clinical trial activity to identify competitive gaps where new players can compete
  • Assessed epidemiology and clinical workflows to understand the relatives sizes of the different MRD / monitoring applications by cancer type

Outcome

DeciBio presented to the client a deliverable discussing discrete use cases of the highest interest to the client team, and deep dives of each. Additional content include:

  • U.S. ctDNA MRD and monitoring landscape size
  • Top use case prioritized by client differentiation and attractiveness
  • Primary feedback highlights regarding potential utility by indication
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