CLIENT RESULT
Diagnostics

MRD Monitoring Market Assessment and Strategy

capabilities
Biomarker and Diagnostics Strategy
Go-to-Market Strategy
Market Landscaping and Sizing
Project Details
capability
Biomarker and Diagnostics Strategy
capability
Go-to-Market Strategy
capability
Market Landscaping and Sizing

Objective

A diagnostics player wanted to determine which indications / use cases to target and develop a product road map
Key Metrics
12
Stakeholder Interviews
84
Trials
4
Scenarios

Our Approach

‍Secondary Research

  • Assessed the competitive landscape and clinical workflows in specific indications to understand how the company fits in; reviewed clinical trial activity to identify competitive gaps where new players can compete
  • Assessed epidemiology and clinical workflows to understand the relatives sizes of the different MRD / monitoring applications by cancer type

Primary Research

  • Conducted 30 interviews with clinicians and biopharma stakeholders to assess the opportunities for MRD in research and clinical diagnostics
  • Assessed the pain-points and unmet needs associated with existing offerings, and the desired methods, performance specifications, configurations, and workflows for an ideal offering
  • Specified and prioritized the indications and applications where MRD and monitoring is most impactful, and the product requirements needed for each application

Outcome

DeciBio presented to the client a deliverable discussing discrete use cases of the highest interest to the client team, and deep dives of each. Additional content include:

  • U.S. ctDNA MRD and monitoring landscape size
  • Top use case prioritized by client differentiation and attractiveness
  • Primary feedback highlights regarding potential utility by indication
Project Details
Project Timeline
7 weeks
Geographic Scope
U.S.
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