Customer Segmentation

How does your product best meet the needs of your customers? With whom does your value proposition resonate most? Where are your best customers and how do you reach them? What drives customer decision-making? Let DeciBio find you the answers.

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Related Client Results

All Client Results

Clinical Diagnostics

Longitudinal Monitoring of Cancer Early Detection Market

A top-10 diagnostics player wanted to monitor market development activities and competitive intelligence in the early cancer detection space

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Competitive Analysis

NIPT Menu and Technology Offerings

A leading diagnostics player asked DeciBio to characterize the evolving NIPT market to help inform strategic positioning regarding menu offerings and technological approach

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Voice-of-Customer Research

Pharma & Biotech

Cell and Gene Therapy Service Market Opportunity Assessment

A startup wanted to understand how customers could use its cutting-edge technology and which applications to target for further development

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Voice-of-Customer Research

Pharma & Biotech

Internal Lab Buildout Strategy

A large pharmaceutical company engaged DeciBio to evaluate strategies for an internal build of a lab to support clinical and commercial opportunities in oncology

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Voice-of-Customer Research

Due Diligence

Clinical Diagnostics

Carrier Screening Landscape Assessment

A leading diagnostics player wanted an assessment of the current and future carrier screening landscape, primarily in the U.S., to guide their product development strategy

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Voice-of-Customer Research

Pharma & Biotech

Global Companion Diagnostic Guideline Mapping and Strategy

A large pharma new to precision oncology wanted to understand the processes and requirements to ensure that their novel CDx was included into diagnostic guidelines globally

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Biomarker and Diagnostics Strategy

Go-to-Market Strategy

Precision Medicine is evolving at a rapid pace

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