AI Patient Recruitment Go-to-Market Strategy

Project Overview

A healthcare technology startup wanted to conduct an assessment of potential go-to-market strategies for their AI analytical patient recruitment tool

DeciBio Approach

Secondary Research

Conducted an analysis of clinical trial recruitment tools & services
Reviewed existing guidelines and recruitment benchmarks across several therapeutic areas

‍Primary Research

Conducted telephone interviews with R&D directors, clinical trial managers, and technology KOLs to gather insights about current levels of utilization of patient recruitment tools, satisfaction, unmet needs, and anticipated trends
Gathered feedback on a product profile to evaluate potential use cases and optimal product adoption pathway
Feasibility of “marketplace” model for the service and associated pricing and revenue models

Quantitative Analysis

Used interviewee feedback to create a custom lead scoring model to assist with identification of potential partnerships and collaborations

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At a glance

Stakeholder Interviews

Go-to-Market Strategies Evaluated

>100

Secondary Documents Evaluated

Outcomes

DeciBio delivered an in-person presentation to a cross-functional client team, with the results of the analysis input directly into the client’s strategic planning

Timeline

4 weeks

Geographic Scope

U.S.

Industry

Pharma & Biotech

capabilities

Voice-Of-Customer Research

Go-to-Market Strategy

Competitive Analysis

Biopharma Genomic Testing Market Research

Minimal Residual Disease (MRD) Application Prioritization and Evidence Generation Strategy

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