AI Patient Recruitment Go-to-Market Strategy
Pharma & Biotech
10
>5
>100
Voice-of-Customer Research
Go-to-Market Strategy
Competitive Analysis
Objective
A healthcare technology startup wanted to conduct an assessment of potential go-to-market strategies for their AI analytical patient recruitment tool
Our Approach
Secondary Research
- Conducted an analysis of clinical trial recruitment tools & services
- Reviewed existing guidelines and recruitment benchmarks across several therapeutic areas
Primary Research
- Conducted telephone interviews with R&D directors, clinical trial managers, and technology KOLs to gather insights about current levels of utilization of patient recruitment tools, satisfaction, unmet needs, and anticipated trends
- Gathered feedback on a product profile to evaluate potential use cases and optimal product adoption pathway
- Feasibility of “marketplace” model for the service and associated pricing and revenue models
Quantitative Analysis
- Used interviewee feedback to create a custom lead scoring model to assist with identification of potential partnerships and collaborations
Outcome
DeciBio delivered an in-person presentation to a cross-functional client team, with the results of the analysis input directly into the client’s strategic planning
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