A research tools start-up enlisted DeciBio to support their go-to-market strategy and activities for their novel sequencing technology by conducting pricing voice-of-customer research and evaluating potential pricing strategies
DeciBio delivered an in-person presentation to a client team, with the results of the analysis synthesized for understanding the current high-sensitivity NGS landscape and recommended pricing strategies
Key takeaways included:
5 weeks
U.S. , EU
Research Tools
Voice-Of-Customer Research
Go-to-Market Strategy
Pricing Strategy
Competitive Analysis
Addressable Market Sizing