Client Result

Cell and Gene Therapy Service Market Opportunity Assessment

Project Overview

A stealth DNA synthesis player wanted to understand how customers could use its cutting-edge technology and which applications to target for further development

DeciBio Approach

Primary Research

  • Conducted 24 interviews with biopharma and academic stakeholders with involvement in all stages from discovery to clinical phase to gather feedback on the client's target product profile and understand potential adoption, utilization, and willingness-to-pay

Secondary Research

  • Compared competitor capabilities, offerings, and revenues to triangulate the market size model

Quantitative Analysis

  • Built a bottom-up market model segmented by competitor and modality, with a 5-year growth projection
  • Assessed average willingness-to-pay by product type

At a glance
Modalities Modeled

The findings were delivered to the client C-suite and used to develop their strategy and marketing position as they transitions out of stealth mode.


5 weeks

Geographic Scope



Pharma & Biotech


Voice-Of-Customer Research

Application Identification

Novel Technology Commercialization

Addressable Market Sizing

Related Client Results

Precision Medicine is evolving at a rapid pace

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