A stealth DNA synthesis player wanted to understand how customers could use its cutting-edge technology and which applications to target for further development
Primary Research
Secondary Research
Quantitative Analysis
The findings were delivered to the client C-suite and used to develop their strategy and marketing position as they transitions out of stealth mode.
5 weeks
U.S.
Pharma & Biotech
Voice-Of-Customer Research
Application Identification
Novel Technology Commercialization
Addressable Market Sizing