Secondary Research

• Reviewed public filings (e.g., 10-K, earnings transcripts) of major client competitors to assess our client’s technology and market position
• Reviewed and summarized all existing IT solutions for cancer conference / tumor board management

‍Primary Research

• Conducted 52 in-depth stakeholder interviews with oncologists, IT administrators, and cancer care administrators to:
• Understand the current standard of practice around MCC workflow and identify future trends
• Characterize current and anticipated future oncology IT budget, procurement, and implementation behavior
• Determine the unmet needs and key trends in this space

Quantitative Analysis

• Developed a “bottoms-up” model to estimate the WW addressable market for a potential IT solution, including:
• Current (2016) and future (2021) WW market size estimates
• Segmentation across customer type, geography and payor type

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