Secondary Research

• Conducted publication and clinical trial analysis of comparable technologies as a proxy to understand potential use cases and customer types

Primary Research

• Conducted telephone interviews with researchers, lab directors, and technology KOLs to gather insights about likelihood of adoption,  use cases, product specifications, potential sample volumes, and pricing

• Prioritized applications and customer types
  

Quantitative Analysis

• Built a comprehensive market model to project the revenues from the platform under multiple business model scenarios, including offering as a service and or a platform

• The model allowed for dynamic scenario building based on pricing, platform specifications, adoption penetration, and customer types