Multi-Omic Technology Opportunity Assessment

Secondary Research

• Conducted publication and clinical trial analysis of comparable technologies as a proxy to understand potential use cases and customer types

Primary Research

• Conducted telephone interviews with researchers, lab directors, and technology KOLs to gather insights about likelihood of adoption, use cases, product specifications, potential sample volumes, and pricing

• Prioritized applications and customer types
  

Quantitative Analysis

• Built a comprehensive market model to project the revenues from the platform under multiple business model scenarios, including as a service and/or a platform

• The model allowed for dynamic scenario building based on pricing, platform specifications, adoption penetration, and customer types

Client green-lit the development of the novel tool and incorporated platform specifications identified through DeciBio research. The novel tool was developed and performed well in early-access program studies with customer types prioritized by DeciBio research.