Client Result

VOC research,competitive assessment for a novel multi-omic technology

Project Overview

A ~$100M research tools and diagnostic company wanted to understand key applications and revenue potential of their novel technology to inform a go / no-go development decision

DeciBio Approach

Secondary Research

  • Conducted publication and clinical trial analysis of comparable technologies as a proxy to understand potential use cases and customer types

Primary Research

  • Conducted telephone interviews with researchers, lab directors, and technology KOLs to gather insights about likelihood of adoption,  use cases, product specifications, potential sample volumes, and pricing
  • Prioritized applications and customer types

Quantitative Analysis

  • Built a comprehensive market model to project the revenues from the platform under multiple business model scenarios, including offering as a service and or a platform
  • The model allowed for dynamic scenario building based on pricing, platform specifications, adoption penetration, and customer types
At a glance
Publications & Clinical Trials
Market Model Inputs
Stakeholder Interviews

Client green-lighted the development of the novel tool and incorporated platform specifications identified through DeciBio research. The novel tool was developed and looks promising in early access program studies with customer types prioritized by DeciBio research


~10 weeks ( Two-Phase Project)

Geographic Scope

U.S., Canada, EU


Research Tools


Pricing Strategy

Voice-Of-Customer Research

Related Client Results

Precision Medicine is evolving at a rapid pace

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